Less than 12 hours after Romney clinched the GOP nomination, the DNC is out with “Little to Like,” a cutesy, if effective, ad mocking Mitt Romney on the Facebook page of the world. The ad links his savage success at Bain Capital to his general incompetence as governor of Massachusetts, attempting to corrupt both sides of Romney’s argument that his private secotr success makes him uniquely qualified for public office.
The conceit is clever—a stroll through Mitt Romney’s Facebook page if it were set up not by him but reality. There’s his GOP primary opponents talking about his record as 47th in job creation in MA, and there’s a newscaster talking about his hidden wealth. When we come to a headline about his tax policies, clicking the like button shows “Millionaires like this.” And finally, we get a tour through Romney’s most embarrassing statements—I like to the fire people, corporations are people, and all your favorite hits—as if they were statuses Romney posted drunk outside the bar and now can’t delete… Read more.