Mitt Romney’s Real Swing State Problem

Ginger Gibson at Politico has a great catch on the one thing Mitt Romney’s campaign stops have in common: they don’t quite match the tale of economic woe he’s trying to sell about Obama’s admistration:

Half of Romney’s sales pitch is Obama=economy=bad (the other half is me=businessman=good), but to cleve voters from Obama he needs them not just to dislike Obama’s economy but to be angry enough about it to turn away from a candidate they otherwise generally like. If people are feeling okay about the economy, they might not feel this intensity… Read more

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