Are Negative Ads Working For Obama?

(Read the full article here: Are Negative Ads Working For Obama?)

Buried in an otherwise dumb USAT/Gallup poll on Monday is this nugget:

In the battlegrounds, one in 12 say the commercials have changed their minds about President Obama or Republican Mitt Romney — a difference on the margins, but one that could prove crucial in a close race.

At this point, Obama is the clear winner in the ad wars. Among swing-state voters who say the ads have changed their minds about a candidate, rather than justconfirmedwhat they already thought, 76% now support the president, vs. 16% favoring Romney.

This is exactly what the Obama campaign has been working hard to hear. If half of Romney’s entire campaign logic (complimenting the “Obama = economy = bad” half) is “Romney = businessman = good,” the counterstrategy of the Obama campaign has been to simply call that bluff. What kind of businessman was Romney? If he was successful, who benefited from his success, stockholders or workers? Why did so many Bain companies go backrupt, especially while Bain profitied? How has Romney faired in transferring his business acumen to the executive before, given Massachusetts underperformingemployment rate under his tenure? … Read More

 

Follow on Ology: Evan McMurry |  PoliticOlogy

Follow on Twitter: @evanmcmurry  |  @OlogyPolitics

 

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